Strategy to turn Iskandar into tourism hotspot

ISKANDAR Investment Bhd (IIB), which coordinates the development of Iskandar Malaysia in Johor, aims to transform Medini into a world-class integrated tourism destination by setting up more theme parks and hotels for holiday-makers.
Part of the overall tourism strategy for Iskandar Malaysia, in which Medini is located, has been to develop a multi-park destination containing a number of complementary international theme parks.
Managing director Arlida Ariff said the strategy is designed to attract a large number of visitors to Iskandar, increase the visitor length of stay and spend per visitor. (Related stocks: Tebrau, DBHD, Jland. . .)